As an editor, I frequently notice mistakes in professional documents, whether menus, advertisements, or, in this case, emails.

Today, I spotted a rare misspelling mistake in Ulta’s daily email: “Tartiest” instead of “Tarteist.” In their defense, this is not a real word, but a trademark line, though clearly visible by the product shown next to the text.

Also spotted on Ulta’s homepage, the same mistake: